Websites are very important if you want to increase your customer base. Most people take this for granted, never stopping to ask why. Here are three reasons why a presence on the internet is essential in today’s business world.
The first reason everyone should have a website is because most of today’s people are always looking at the internet. Especially with the advent of mobile technology, most of one’s clients (and future clients) will come across his business more often on the internet than via billboards, newspaper ads, et al. For example, I recently did a website re-design for a church in the area. I finally finished and put it up one Saturday afternoon. The next morning, a Sunday, a couple in that church’s area woke up, and wondering what church to go to that day, did a simple internet search. The first entry on Google that morning for the search string they entered was my client, Antioch Baptist Church. Now who would look through a newspaper looking for ads for churches they could go to that morning? This example just goes to show the power of the World Wide Web.
The next reason everyone should have a website is simply to be up-to-date! If one want his clients to respect his business, he ought to try his best to be as modern and efficient as possible. Do you want your clients to think of your business as the best? If one were to start a printing business, would he purchase a medieval printing press, or a state-of-the-art color laser printer? Of course, anyone interested in succeeding as a business would immediately buy the color laser printer. Why is this so hard for many people to see when it comes to websites? On a side note, there is nothing wrong with newspaper ads, they just seem to me to be the best example to illustrate my point with. Running a newspaper ad along with a new website is a great plan!
The third, and final reason, everyone should have a website is that you can share much more than you could with any radio, TV, or newspaper ad, or a billboard. The sheer amount of information on the internet is a solid proof of this. I am sure that if one were to compile all the newspaper ads, TV and radio commercial transcripts, and billboards ever published, it still would not come even close to the amount of information, already compiled, that is freely available on the internet.